In previous post, Once Upon a Time and Why Telling Lies Will Help You Sell More, I’ve written about stories and their place in your overall marketing position. I’m a grand advocate of using stories to position your company in the mind of your target audience. In this post we’ll not only consider the story as a tool, but also to whom you tell the story. Read More→
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Author Archive for Chad Peevy
What can we learn from our recent past about forming relationships via technology? What better person to learn from than the queen of television – Oprah Winfrey.
Technology is changing the way we interact with one another. Much in the same way that agriculture enabled us to move from living in small villages to living vast cities. Social media is even impacting our evolutionary path (more on that to come in later posts). Read More→
I’ve been in business for myself nearly three years now and in the field of marketing for five. For me, 2010 was a year of change, reflection and re-invention. Ready to revamp and evolve, I hired a business strategist to help me shake things up. One of the many exercises she put me through was to think of past clients and discuss how my services had helped them achieve a great degree of success. We needed testimonials and wanted to equip me with a laundry list of success stories. I’ve helped hundreds of small businesses, mostly solo-preneurs, I boasted. Thinking. . . thinking . . . thinking. . .
I could only think of a handful, a few, maybe only one of significance! What a small ratio of success stories. I was ashamed and devastated. Read More→
telling stories to market and position your products and services
Like I mentioned in my last post, Why Telling Lies Will Help You Sell More, people relate and react to stories (that’s one reason why testimonials are so powerful).
Stories engage the right side of the brain, the creative side. Your audience will usually relax, let down their defenses and hear you out when you tell a story as opposed to a hard sales pitch. After all, decisions are emotion based – we rationalize our choices after we make them. Read More→
We’ve been telling one another stories since, well since we were drawing pictures on the walls of caves. The Bible – like it or leave it – is a collection of stories that have been preserved, passed down and told generation after generation. How do we entertain one another? Better yet, how does the entertainment industry entertain us? Stories! From musicals and sit-coms to Sunday School and Mexican Novelas, they’re all great stories. Whose the life of any party? The guy that tells the best stories – especially if they’re funny stories.
I remember a good story a lot better than I remember a series of bullets, lists, facts or figures. Ask me to remember statistics – forget it. Do facts, figures and stats serve a purpose and have a place? Of course they do, and the appropriateness all hinges on your audience. I would contend that most audiences however, would prefer your stimulating pie charts to be in the supplemental materials, not in your main presentation. Read More→
While Japan may be the largest group of bar code users in the world, bar codes are a product of American ingenuity. They were invented as a solution for quickly identifying railroad cars back in 1952. Bar codes have been in commercial use since 1966 – the first commercial bar code was on a package of Wrigley’s gum.
We’ve come along way since identifying railroad cars and bar codes are now something that we can create freely and liberally on our computers. Not only are we able to quickly create, but we can now read them with absolute ease. We carry barcode readers around with us everyday – our cell phones. A QR Code is a matrix barcode, the QR stands for “Quick Response”. Read More→
There are a lot of tools out there to make life easier. Some are great, some are just a distraction. Take a look at a few of the tools I like and think you should know about.
This is an organic blog post, I plan for it to change / evolve with my own continued research and from your input.
I have a hard time keeping up with all that’s out there for social media. I admire those who do – or at least pretend to keep up. Maybe it’s a combination of my ADD and OCD, but when I get on Facebook, Twitter, or LinkedIn I get so wrapped up in what I see that I end up wasting hours of perfectly good productive work time. To top it off, I have FB, Twitter, and LI on my iPhone so I can get my social media fix while I’m in the car (I know, Oprah), waiting in line, networking events (usually while talking to someone I had rather not be), even walking down the sidewalk or during movies (I’m that guy). I’m sure my obsession is certifiable and within the next 5 years we’ll see a commercial for a pill to alleviate this attachment / addiction. My social media has become an extension of me, I love it. It even feeds the voyeuristic side of my personality – I can people watch all day without ever leaving the house. Best part of that is that they ask me to watch them, it’s a formal invitation to your daily life. Fun, scary, and profitable.
That’s right, I get business from my social media obsession and I’m working hard to get more! This only complicates my obsession. You mean I can make money from my addiction? All the sudden I feel like a drug dealer, but I don’t care. Speaking of my ADD, did you notice that I only use 3 social media sites? I’m not including blogs or YouTube, those are another blog for another day. Why only Facebook, LinkedIn, and Twitter, you asked? Simple answer, I just can’t keep up with anymore. No need to pretend, I own my shortcomings. There are a lot more out there and I encourage you to explore them if you have the self-discipline to manage it all without wasting a lot of time.
Along the way and while feeding my obsession I have found some pretty cool tech tools that fuel my fire. I’ve listed them here and given a snippet description of each. Please feel free to add to the list, I will be as I find them. Read More→
